They make hats for cats.
Seriously. There is a Flickr Page dedicated to it.
And if that doesn’t sell you then maybe this will: they make the same hats for humans too.
We started using MailChimp about 2 years ago when I came on board. The last e-mail service we had was “fine” (we’ll keep their name to ourselves) but I wanted to use a company who had the same fun community that we do. It makes my job more enjoyable because I can have fun with the interface. I love their sense of humor. They keep things cheery. If you don’t like mixing business and pleasure, this may not be the platform for you, but I highly doubt any of you are like that. They do really want you to succeed in what you are doing and provide many free resources on everything from how to get started to tons of support posts. Over the last few years, MailChimp has made some absolutely amazing improvements. I’ll talk about those in another post. This post is to recognize why we love MailChimp and how they are killing it in the online e-mail marketing world.
When I wanted to check out MailChimp, I was amazed that they have an completely free version. Better yet, you can use it for free and they don’t even ask for a credit card! How many companies do that? “Basically none” is the answer. Getting something for free but needing to give a company my credit card to have on file is a pet peeve of mine. And sure, not all of the features are available in the free version but the major things are. As long as you have fewer that 2,000 subscribers across all of your lists, you can send up to 12,000 per month without paying a dime. Genius, MailChimp. Genius.
For everyone else, the pricing is extremely simple, calculated by subscribers. You get all of the features, unlimited sending up to 50,000 subscribers and is perfect for the frequent sender. They also have a pay as you go feature which is for infrequent senders and has no monthly obligation. I love choices and MailChimp offers everything I need.
Another thing that makes me smile is when you have people subscribe to your newsletter or unsubscribe (It’s okay. It happens!). You get a notification that pumps you up or will give you some tips on how to build a better list. It’s small things like this that you’ll see throughout the entire platform. They really have thought of every nook and cranny and personalized it all.
You get a high five from a chimp at when you send out your newsletter. Who wouldn’t want that in real life?
They created a comic about the adventures of Freddie and Mannie… and most importantly “The Perfect Banana”. A company that goes the extra mile to think outside the box is okay in my book!
They are involved in social media in many different ways. From an awesome clean blog to Instagram and Facebook, they are supporting their customers everywhere by posting cat photos. Okay, not ALL cat photos, but some pretty good ones like this:
Lastly, I need to discuss a not so secret, secret, hidden gift shop that is space-themed. And as I’m writing this, I’m hoping that some of our office nerds aren’t reading this as they’d pack up their desk and submit their resume to MailChimp. The Moon Base™ is always stocked with shirts, hats, posters, and hoodies amongst other things, but it also has a motion-sensor-activated lighting system with black lights, a disco ball and neon lights. I thought being allowed to ride around our office on scooters and Segways was cool. Now I have a new goal… None of you would mind if we didn’t get that other Canon 200-400 with built in extender for you to try, right?
Who wants to go to their headquarters with me??
All in all, there are many reasons why we love MailChimp, these are just a few. If you are looking for the perfect solution to keep your own clients up to date on what you’re up to and want to work with a company that has a fun culture to it, head on over to their website and sign up now. Then check out MC² – MailChimp Coffee. Jealous much?